Index
At the end of this presentation, I should be able to have
told you what internet can be described as and the impact internet could have
on our lives and the way we do business, through the following 5 aspects and
link them to the field of journalism:
·
Publishing & advertising
·
Electronics shopping
·
Entertainment
·
Education & training
·
Societal impact
The
effect that internet has on our lives through different aspects
Introduction
The internet in simple terms is a network of the
interlinked computer networking worldwide, which is accessible to the general
public. These interconnected computers work by transmitting data through a
special type of packet switching which is known as the IP or the internet
protocol.
The Internet has reshaped the way we live. There is very
little of our lives that have not been affected as a result of the invention of
the Internet. Communication is better than it’s ever been and the world is
suddenly much smaller. The Internet is becoming a great way to do business and
Internet marketing has become a huge method of providing Internet related
businesses with exposure to customers
For the students and educational purposes the internet is
widely used to gather information so as to do the research or add to the
knowledge of any sort of subject they have. Even the business personals and the
professions like doctors, access the internet to filter the necessary
information for their use. The internet is therefore the largest encyclopedia
for everyone, in all age categories.
Now,
let me take you through how internet has impacted on our lives.
Impact
on Publishing and advertising
Publishing
is defined as, "the process of production and dissemination of literature
or information.
Throughout the centuries, publishing technologies have
continued to evolve. Technology has contributed to making publishing widely
accessible and has aided in the reinterpretation of all aspects of society
including how and when we interact socially.
Publishing technologies change the way a society behaves and
communicates, because it is society which reacts to the environment
Scientific publishing (publishing on the internet) is
currently at cross-roads in its development. In view of the World Wide Web
providing a medium for the rapid and free spread of scientific information such
as google and Wikipedia, the interests of the commercial publishers and the
authors and readers are in direct conflict.
As technology advances, people get interested in the new
electronic gadgets and what they can do to better their lives. Instead of
people subscribing to newspapers like they used to do not so many years ago,
they subscribe to online news letters that are send to them electronically
every day and they could easily access them without lifting a leg to go buy a
paper.
Internet advertising, also referred to as internet
marketing, web-marketing, is the marketing of products or services over the
Internet.
Internet
advertising will account for a growing proportion of
overall advertising expenditure. Moreover, advertising - and marketing in
general - will adopt practices first developed or deployed on the Internet. As
the technology improves, the impact of Internet advertising will increase and
become easier to measure, and the gap between this new precise, interactive
marketing capability and conventional "fuzzy" passive media will
widen. Over the next few years, advertising agencies and consumer marketers
will be under pressure to change their whole approach to marketing
communications.
So to combine both the impacts of internet advertising
and publishing, we see that they are both in the track of taking the old way of
doing things such as hard copy and billboards into electronic advantage.
The impact that publishing has on journalism is very
massive, both negative and positive. The bad side of it is that more and more
journalists are being retrenched year by year because more of the work that
they used to do physically is now done electronically. They companies do not
need people to go out and do research about a certain topic, but simply goes to
the internet to do such a research unless it is truly necessary to do so.
The good side is that, since more and more people are
changing their way of living to suit the technological life that we live today,
more and more online journalists are needed. But, unfortunately, with a
condition which is that you work hard to overcome the many journalists in the
field so that you may be able to make a living.
So more and more jobs will go online in terms of this two
sub-headings thus giving a conclusion of saying that the impact that they have
on our lives are positive since it suits both the recipients and the
communicator due to the fluent usage of internet.
Impact
on Electronics shopping (online shopping)
Online shopping is a form of electronic commerce whereby consumers
directly buy goods or services from a seller over the Internet without an
intermediary service. An online shop, e-shop, e-store, Internet shop, web-shop,
web-store, online store, or virtual store evokes the physical analogy of buying
products or services at a bricks-and-mortar retailer or shopping centre.
People can easily shop
around the whole world without getting out of the comfort of their homes. To my
opinion, I think that we should all evolve as technology does daily, that way,
queues can be avoided, the congestion that shopping centres get to may be
controlled. This will make SA an uncongested place to live in.
Online shopping is
affecting the way we live and do business. The internet marketing companies are
now asked a lot to market shopping centres so that their customers may know
that they could get their products online and which products are available. So
people buy what is available at the shelves of the shopping centres whilst in
home.
The disadvantage of
online shopping, though it may happen to a minority, you find that you receive
something that you have not ordered or a product of lower quality that the
consumer has expected. So buying what you cannot physically see has that kind
of a disadvantage.
In conclusion of this
sub topic, online shopping has indeed changed our lifestyle and the way we
portray ourselves to one another.
How internet has an impact in Entertainment
ICT has impacted entertainment and leisure by enhancing
the different ways in which we casually spend our time. With the use of these
technologies, they ways in which we can entertain ourselves has dramatically
increased.
The development of these technologies has meant that many people stay inside,
watch TV, play online games etc. Therefore you could say that the amount of
leisure activities that people do have decreased, with respect to the wide
range of entertainment technologies.
Again, we look at the way it affects our lives. We do not
have a lot of time go to places where we can get entertained. We can simply go
online and get videos of films or music videos that we like to keep us
entertained.
So that shows that we do not live like we used to
anymore, We slack behind and do not have the necessary time to socialise with
other people.
Another disadvantage is most likely to be seen in the film industry, however, it has not shared in the same benefits that other
industries have discovered doing business via the web. The majority of the
Internet marketplace in entertainment actually consists of illegally pirated
films. Many production companies are victims to the illegal downloading of
movies through piracy.
The Oscar-winning
film, “The Hurt Locker,” is a good example of a film that was negatively
affected by the Internet’s impact on the movie industry. After only making
$16.4 million domestically, producers of the film at Voltage Pictures sued over
5,000 Internet users for illegally downloading the film. This is the largest
suit against piracy in the film industry yet .
In terms of journalism, entertainment on the internet is
a business that is booming, they get to write about entertainment and get
followers who are going to read their articles.
Impact
of internet on Education and Training
The Internet has
impacted education by expanding learning options for both the teacher and the
student. It has helped change classrooms from being teacher centered into
student centered, and it gives students access to people, information, and
ideas immediately.
The Internet provides
a wide variety of animations that can be used to illustrate a point. For
example, students can see animations of molecular bonding, something they would
not see otherwise.
Virtual field trips
are also taken on the Internet. Teachers are able to show students places and
things they would otherwise not have access to via web cameras, photographs and
videos.
The Internet has also
given students the ability to converse with experts via email, instant
messaging and web conference. The experts can provide students with answers to
tough questions, examples and demonstrations.
In other words, the impact that internet has
on Education and training is, in terms, positive and convenient to the
environment or surroundings of today in a sense that learners, as they should,
are benefiting from it all.
We also see that
tests today can be written on the internet and get marks almost immediately for
people who are doing distant learning.
When people are
trained and they are allocated a job that they know little about, they can simply
search on the internet so that they could be able to learn more about what is
expected of them thus the effect it has on training is limited in terms of it
being positive.
Societal impact by the internet
The Internet creates new ways for citizens to communicate,
congregate, and share information of a social nature. It is obvious that the
Internet has and will continue to change the way we live.
To spend a part of
our day on the Internet is, for many people, quite normal. They use this kind
of medium to get information about all kinds topics.
Maybe some of them
are interested in chatting, probably they are members of a community. Whatever
you are looking for, you will find it. Even if you want to have very specific
information, you will find it in a short time. Normally, you often have to send
a letter, than you have to wait for the reception of the reply, or you have to
make some telephone calls and so on. In any case, the traditional way is the
longer one.
Communities are now
brought closer and closer by the internet as they could communicate via the
internet with short costs. The way we live changed, people don’t need to visit
friends in order for them to communicate with them, they could easily use
webcams and instant messages to do so.
For many women, who
some work I offices, their children are the main reason for staying at home.
Nowadays this is not a problem anymore, they can do their work on their computer
at home. Also men take this opportunity to work at home.
In conclusion, the society is inter-connected and they are enabled to
use the internet as it gradually becomes essential to use it.
Now journalists know
where their readers are and they can write to them knowing where to get them,
on the internet.
All of that I have
covered shows a positive outcome of the emergence of the internet, thus
informing us that it is very essential today to live in the presence, which is
to stay connected with the rest of the world and do not become the missing
link.
It also clearly
states that we have changed from analogue to digital, though RSA is still in
the process, however, we barely can, today, live without the use of the
internet, just imagine 10 years from today where everything we do will evolve
around internet.
Bibliography
·
Ziga
turk, Univeristy of Ljubljana, Slovenia
·
En.wikipedia.org/wiki/onlineshopping
·
Wiki.answers.com/Q/what
is impact of ICT on Entetainment
·
The impact of the Internet on our
daily life. by Markus Temmel, Martina Theuermann, Eva Ukowitz, Tanja
Vogrin.
