Wednesday 1 August 2012


Index

At the end of this presentation, I should be able to have told you what internet can be described as and the impact internet could have on our lives and the way we do business, through the following 5 aspects and link them to the field of journalism:

·         Publishing & advertising

·         Electronics shopping

·         Entertainment

·         Education & training

·         Societal impact





































The effect that internet has on our lives through different aspects

Introduction

The internet in simple terms is a network of the interlinked computer networking worldwide, which is accessible to the general public. These interconnected computers work by transmitting data through a special type of packet switching which is known as the IP or the internet protocol.

The Internet has reshaped the way we live. There is very little of our lives that have not been affected as a result of the invention of the Internet. Communication is better than it’s ever been and the world is suddenly much smaller. The Internet is becoming a great way to do business and Internet marketing has become a huge method of providing Internet related businesses with exposure to customers

For the students and educational purposes the internet is widely used to gather information so as to do the research or add to the knowledge of any sort of subject they have. Even the business personals and the professions like doctors, access the internet to filter the necessary information for their use. The internet is therefore the largest encyclopedia for everyone, in all age categories.

Now, let me take you through how internet has impacted on our lives.

Impact on Publishing and advertising

Publishing is defined as, "the process of production and dissemination of literature or information.

Throughout the centuries, publishing technologies have continued to evolve. Technology has contributed to making publishing widely accessible and has aided in the reinterpretation of all aspects of society including how and when we interact socially.

Publishing technologies change the way a society behaves and communicates, because it is society which reacts to the environment

Scientific publishing (publishing on the internet) is currently at cross-roads in its development. In view of the World Wide Web providing a medium for the rapid and free spread of scientific information such as google and Wikipedia, the interests of the commercial publishers and the authors and readers are in direct conflict.

As technology advances, people get interested in the new electronic gadgets and what they can do to better their lives. Instead of people subscribing to newspapers like they used to do not so many years ago, they subscribe to online news letters that are send to them electronically every day and they could easily access them without lifting a leg to go buy a paper.



Internet advertising, also referred to as internet marketing, web-marketing, is the marketing of products or services over the Internet.

Internet advertising will account for a growing proportion of overall advertising expenditure. Moreover, advertising - and marketing in general - will adopt practices first developed or deployed on the Internet. As the technology improves, the impact of Internet advertising will increase and become easier to measure, and the gap between this new precise, interactive marketing capability and conventional "fuzzy" passive media will widen. Over the next few years, advertising agencies and consumer marketers will be under pressure to change their whole approach to marketing communications.

So to combine both the impacts of internet advertising and publishing, we see that they are both in the track of taking the old way of doing things such as hard copy and billboards into electronic advantage.

The impact that publishing has on journalism is very massive, both negative and positive. The bad side of it is that more and more journalists are being retrenched year by year because more of the work that they used to do physically is now done electronically. They companies do not need people to go out and do research about a certain topic, but simply goes to the internet to do such a research unless it is truly necessary to do so.

The good side is that, since more and more people are changing their way of living to suit the technological life that we live today, more and more online journalists are needed. But, unfortunately, with a condition which is that you work hard to overcome the many journalists in the field so that you may be able to make a living.

So more and more jobs will go online in terms of this two sub-headings thus giving a conclusion of saying that the impact that they have on our lives are positive since it suits both the recipients and the communicator due to the fluent usage of internet.





Impact on Electronics shopping (online shopping)

Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, e-shop, e-store, Internet shop, web-shop, web-store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre.

People can easily shop around the whole world without getting out of the comfort of their homes. To my opinion, I think that we should all evolve as technology does daily, that way, queues can be avoided, the congestion that shopping centres get to may be controlled. This will make SA an uncongested place to live in.

Online shopping is affecting the way we live and do business. The internet marketing companies are now asked a lot to market shopping centres so that their customers may know that they could get their products online and which products are available. So people buy what is available at the shelves of the shopping centres whilst in home.

The disadvantage of online shopping, though it may happen to a minority, you find that you receive something that you have not ordered or a product of lower quality that the consumer has expected. So buying what you cannot physically see has that kind of a disadvantage.

In conclusion of this sub topic, online shopping has indeed changed our lifestyle and the way we portray ourselves to one another.



How internet has an impact in Entertainment

ICT has impacted entertainment and leisure by enhancing the different ways in which we casually spend our time. With the use of these technologies, they ways in which we can entertain ourselves has dramatically increased.

 
The development of these technologies has meant that many people stay inside, watch TV, play online games etc. Therefore you could say that the amount of leisure activities that people do have decreased, with respect to the wide range of entertainment technologies.

Again, we look at the way it affects our lives. We do not have a lot of time go to places where we can get entertained. We can simply go online and get videos of films or music videos that we like to keep us entertained.

So that shows that we do not live like we used to anymore, We slack behind and do not have the necessary time to socialise with other people.

Another disadvantage is most likely to be seen in the film industry, however, it  has not shared in the same benefits that other industries have discovered doing business via the web. The majority of the Internet marketplace in entertainment actually consists of illegally pirated films. Many production companies are victims to the illegal downloading of movies through piracy.

The Oscar-winning film, “The Hurt Locker,” is a good example of a film that was negatively affected by the Internet’s impact on the movie industry. After only making $16.4 million domestically, producers of the film at Voltage Pictures sued over 5,000 Internet users for illegally downloading the film. This is the largest suit against piracy in the film industry yet .

In terms of journalism, entertainment on the internet is a business that is booming, they get to write about entertainment and get followers who are going to read their articles.



Impact of internet on Education and Training

The Internet has impacted education by expanding learning options for both the teacher and the student. It has helped change classrooms from being teacher centered into student centered, and it gives students access to people, information, and ideas immediately.

The Internet provides a wide variety of animations that can be used to illustrate a point. For example, students can see animations of molecular bonding, something they would not see otherwise.

Virtual field trips are also taken on the Internet. Teachers are able to show students places and things they would otherwise not have access to via web cameras, photographs and videos.

The Internet has also given students the ability to converse with experts via email, instant messaging and web conference. The experts can provide students with answers to tough questions, examples and demonstrations.

 In other words, the impact that internet has on Education and training is, in terms, positive and convenient to the environment or surroundings of today in a sense that learners, as they should, are benefiting from it all.

We also see that tests today can be written on the internet and get marks almost immediately for people who are doing distant learning.

When people are trained and they are allocated a job that they know little about, they can simply search on the internet so that they could be able to learn more about what is expected of them thus the effect it has on training is limited in terms of it being positive.



Societal impact by the internet

The Internet creates new ways for citizens to communicate, congregate, and share information of a social nature. It is obvious that the Internet has and will continue to change the way we live.

To spend a part of our day on the Internet is, for many people, quite normal. They use this kind of medium to get information about all kinds topics.

Maybe some of them are interested in chatting, probably they are members of a community. Whatever you are looking for, you will find it. Even if you want to have very specific information, you will find it in a short time. Normally, you often have to send a letter, than you have to wait for the reception of the reply, or you have to make some telephone calls and so on. In any case, the traditional way is the longer one.

Communities are now brought closer and closer by the internet as they could communicate via the internet with short costs. The way we live changed, people don’t need to visit friends in order for them to communicate with them, they could easily use webcams and instant messages to do so.

For many women, who some work I offices, their children are the main reason for staying at home. Nowadays this is not a problem anymore, they can do their work on their computer at home. Also men take this opportunity to work at home.

In conclusion,  the society is inter-connected and they are enabled to use the internet as it gradually becomes essential to use it.

Now journalists know where their readers are and they can write to them knowing where to get them, on the internet.



All of that I have covered shows a positive outcome of the emergence of the internet, thus informing us that it is very essential today to live in the presence, which is to stay connected with the rest of the world and do not become the missing link.

It also clearly states that we have changed from analogue to digital, though RSA is still in the process, however, we barely can, today, live without the use of the internet, just imagine 10 years from today where everything we do will evolve around internet.



Bibliography


·         Ziga turk, Univeristy of Ljubljana, Slovenia

·         En.wikipedia.org/wiki/onlineshopping


·         Wiki.answers.com/Q/what is impact of ICT on Entetainment

·         The impact of the Internet on our daily life. by Markus Temmel, Martina Theuermann, Eva Ukowitz, Tanja Vogrin.

·         www.amazon.com › ... › Science, Nature & How It Works












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